By BrandScope | Strategy. Stories. Success. Introduction: Fame or Finesse A few years ago, slapping a celebrity face on your brand was a golden ticket to relevance. Brands chased likes. Influencers chased bags. Consumers—well, they watched and clicked. Fast-forward to 2025, and the question now is deeper: Are Kenyan influencers still delivering ROI—or are brands…

When it comes to fast food in Kenya, Chicken Inn holds a special kind of loyalty. It’s not just about crispy chicken—it’s about familiarity, affordability, and a strong sense of cultural relevance that has turned a regional fast food chain into a household name. But how exactly has Chicken Inn captured and sustained such a…